COMMUNICATE
In
continuing my reading of the booklet put out by VANCO, titled The Complete
Guide to Church Stewardship, I read about the seventh of eight rules for
effective church leadership: Communicate
There are multiple ways
to communicate and different reasons to communicate. I would strongly suggest
to plan and coordinate an effective strategy to communicate. Keep in mind that
communication about stewardship is not about “hounding” someone for money.
Ways
to communicate can include social media (Facebook, website, etc.); quarterly
giving statements, stories in the bulletin or newsletter or on the website
about how their gifts have made a difference.
Even
new people, who may not be familiar with giving, can hear about what the church
is doing and how gifts are used. Asking someone to “give what they can” can
encourage them and let them know that every little bit helps and they are a
part of the mission.
Be
transparent, be specific, be clear about the financial goals of the church. You
don’t have to be tedious about details. A simplified statement, or tri-fold or
narrative budget can be provided to anyone. A detailed budget (or ministry
spending plan) can certainly be made available for anyone who requests it.
Follow
up on all pledge commitments, no matter how large or how small. Thank your
givers!
If you wish more information on anything
you’ve been reading about, please feel free to contact me at (315) 427-3668 or sranousacctg@twcny.rr.com or susanranous@unyumc.org. I’d be happy to help or answer any questions.
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