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Monday, September 25, 2023

 

                                             GIVING COMMUNICATION

                        WHAT IS YOUR CHURCH'S GIVING EXPERIENCE?

 

            For the past three weeks, we’ve talked about effective giving communication, including revisiting the mission of the church, thanking people and looking at your people.


            Here’s a list to go through, looking at the list and comparing it with your church’s giving experience:

1.    Is your giving page easy to find, easy to use and easy to understand? Someone who isn’t familiar with it should be able to find it and use it with only a couple of clicks.


2.    Remind people about giving. Many may have every intention of giving (online or in person) and then forget. Announce it in person, announce it in the chats online. And that leads us to the next one.

3.    Include the various ways to give. Remember, giving is an act of worship so give them that opportunity to worship. Would you deprive them of singing, reading scripture, or hearing the message? Of course not! Don’t deprive them of the opportunity to be generous. Talk about online giving and how to do it (click, text, QR codes, etc.) Talk about checks and mail (some will still want to do this).


4.    Educate and encourage your givers about the why. Why should they give? What happens when they give? Are lives changed? Are disciples made? Or…? What is the story that will encourage them to want to give?

5.    Personalize your thank yous. Use their name. Don’t just rely on computer-generated letters/statements.

6.    Update your giving page, your articles, your website, your stories. If the story about lives changed is over a couple of years old, does that mean no lives have been changed since? Does it mean that telling the story isn’t important? Or?

7.    Talk about recurring giving (online giving set up so it happens regularly).


What does your giving experience look like?

 

 

            If you wish more information on anything you’ve been reading about, please feel free to contact me at (315) 427-3668 or sranousacctg@twcny.rr.com. I’d be happy to help.

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